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# What Are the Amazon Models Available for Selling Products?

Amazon provides two primary options for selling your products: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).

# Fulfillment by Amazon (FBA)


**How does it work?**
You send your products to Amazon's fulfillment centers, and they handle storage, packaging, and shipping when a customer places an order. Amazon also manages customer service and returns.


**Advantages**
* FBA products may qualify for Amazon Prime, enhancing their visibility.
* Additionally, Amazon manages packaging, shipping, and customer service, saving you time.


**Disadvantages**
* This service incurs fees for storage, fulfillment, and other services.
* Moreover, you have less control over the shipping and handling process.


# Fulfillment by Merchant (FBM)


**How does it work?**
You're responsible for storing, packaging, and shipping your products, as well as handling customer service and returns.


**Advantages**
* You have greater control over your expenses by overseeing the shipping and fulfillment process.


**Disadvantages**
* Your products might not be eligible for Amazon Prime, potentially impacting visibility.
* Additionally, the process can be time-consuming, restricting your business's scalability.